What is Social Media Marketing?

 

With the advent of technology, everyone from any part of the world congregate online through the various platforms in the social media space at any time of day to share ideas, promote, debate and discuss.

The growing trend of convergence of communities online has opened an opportunity for companies to create awareness of their brands through social media marketing and many have taken a strategic leap to ensure that their presence is optimized in the social media realm through social media optimization.

 

Social media marketing & optimization is the process of ensuring that companies’ online presence or sales channels are social media compatible for content to be easily disseminated onto the different social media platforms, tools and services to create your company’s brand awareness and publicity.

Understand your brand

As an online Marketing company ourselves, we know that for many companies in Dubai and all around the UAE, it’s not that they don’t want to be social but don’t know how or just don’t have the time. We have many business social media accounts in our care and we usually start by taking the time to learn about your business or brand. Researching their competitors and market. The more we learn, the better we are to tweet, like, share, and pin your business or brand to social stardom. How will we do that? Through interesting news and fun content, of course, which we guarantee will spread like wildfire and give your brand the exposure it deserves.

 

Expertise in social media

Whether it’s part of a wider SEO campaign or a standalone service, we have the resources to make your social marketing material relevant and clickable. As a professional and experienced Social Media Company we bring UK standards here to the UAE, we have a carefully hand picked team that are dedicated to help you win friends and followers online, under almost any circumstances.

 Here are 10 benefits of social media for business:

1.Social media is an easy way to learn about your audience 

For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools likeFacebook Insights in Hootsuite you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

1. Social media helps target audiences more effectively
   Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, in Hootsuite you can target by ‘Location’, ‘Language’, ‘Age’, ‘Gender’, ‘Relationship status’, ‘Interested in’, and ‘Education’ on Facebook, and ‘Country(s)’ on Twitter. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.
2. Social media helps find new customers and expand your audience
   Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. For example, if you open a new coffee shop in the neighbourhood, we can create a geo search in Hootsuite to locate anyone tweeting about needing a morning cup of coffee qahwa within your area. After locating those tweeting about coffee qahwa, we can start reaching out to them, and invite them to come try a hot cup of qahwa at your new coffee shop.
3. Social media allows you to receive instant feedback from your customers’ perspective
   Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you’ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.
4. Improve market intelligence and get ahead of your competitors with social media
   With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, we can create search streams in Hootsuite to monitor mentions of your competitor’s name or product. Based on your search results, we can improve your business to offer something your competitors are missing.
5. Social media can help increase website traffic and search ranking
   So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
6. Share content easier and faster with social media
   In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business or for content curation, all you need to do is simply share it on your brand’s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.
7. Social media helps generate leads for one third of the cost
   Social media is an easy way to generate leads. For example, Twitter ads have allowed us to scale, increase reach, and fuel demand generation. Hootsuite promotes two types of content via Twitter Ads: ungated content (free content requiring no email address for access) and gated content (free content requiring an email). Sharing gated content on social media is a great way for any company to generate leads.
8. Create meaningful relationships with customers through social media
   Social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.  
9. Social media lets you increase brand awareness and reach with little to no budget
   Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions.

 

A2 SOLUTIONS F Z C
SM – Office – E1-1822 G
United Arab Emirates
Email: info@a2solutions.ae
Phone: +971 505041860
Mobile: +971 553533758
Skype ID – a2soultion