Mobile App Deep Linking (also called Mobile Deep Linking) is a process of using a uniform resource identifier (URI) to link to specific locations or pages in a mobile app. It can be able to complete in different ways- Via notification- SMS, Emails, Social Media and so on. – And guides users to significant content, instead of your application’s home screen.

Mobile App Deep Linking permits the user to be taken straightforwardly to application content in the accompanying collaborations:

• Ad to Application
• Application to Application
• SMS to Application
• E-mail to Application
• Website to Application
• Social Media to Application
• Mobile Phone Search to Application
• Search Result to Application (using Application indexing)

Types of Mobile App Deep Linking

Standard deep linking

Standard deep linking guides the users to a particular part of your application uniform resource identifier (URI). It will only work when the user has installed the app on their device. Otherwise, it will notify an error page.

Deferred deep linking

It will guide the user to the particular content if the application is installed and direct user to the application store listing if the application is not installed.

Contextual deep linking 

Contextual deep linking can serve the functions of standard deep linking and deferred deep linking; additionally, take into account more exact following and better importance to the user. It is more valuable for both users and developers. as these links pass information to an application through installation and permit better attribution as well as customized onboarding.

Benefits Of Mobile App Deep Linking

• Help Re-Engage Users
• Improves User Onboarding
• Strengthen Your Marketing
• Improve App Discoverability
• Enhances The User Experience
• Provide Insight Into Campaign Effectiveness
• Improves User Retention, Engagement, & Usage

Deep linking has turned into a fundamental part of good mobile products. The possibility to upgrade the user experience, enhance application discoverability, increase downloads and maintenance, and even drive income make mobile app deep linking significant from both a developer and user outlook.